concept, illustration, motion
Challenge: How can we make Coca-Cola consuming a fun and healthy habit, naturally?
…And we came up with the Winning solution! It was three days of a lot of work,not so much sleep, but also fun and excitement.
We started out by mapping out the client. What was Coca-cola all about? Why was it still such a success?, then we looked at the target-group. It´s needs, what do they like to do, why would they choose Coca-Cola?
we then started ideating on a list of insights we’ve found and soon was born the concept. We knew from the beginning that it was a winning concept because it was so simple and honest.
There is a big pressure about Coca-cola being an unhealthy drink, but we think that if a person has a healthy life it is not dangerous to eat fast food. That was the main idea for our concept.
Reportage about the Hack in the magazine Resumé
I am not allowed to display the video to everyone yet, but as soon as I get the green light from Coca-Cola I will display it here.
If you want to have an idea of how this journey went you can watch the video: